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A Practical Guide to Customer Service

This is a true story:   I had been standing there for five minutes, not very long in terms of history, but an eternity when waiting for a cup of coffee.  At first, I assumed that the barista must have...

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The Parable of The Website Developers

A man was walking down the road, and he came upon two merchants. Each had the same item for sale, a mule, but one was higher priced than the other. “Why is the price of your mule so much more?” the man...

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Positioning Yourself as a Market Leader: Lessons From The Most Dangerous Band...

The crowd grew restless.  For over an hour, they waited in the muggy stadium.  There was no announcement from the concert organizers.  No preliminary entertainment to distract them from the delay....

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Four Types of Websites – Which Is Right for You?

Everyone likes variety, the ability to pick and choose from a diverse assortment of options.   It’s something that every person desires.  However, when it comes to websites, most people think that only...

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How to Outsmart Your Competitors and Make Them Barf

Holding Hands (Gasp!) In Public   You see those couples.  They walk the malls.  Sit in restaurants and theaters.  Even hang out at your favorite coffee shop. And the parking lot. Not in the parking...

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Going Mobile: The New Age of Business Marketing and Mobile Webistes

Raise your hand if you have one of those shiny Smart Phones?  Raise the other if you have one of those Star Trek-looking devices they call tablets?  Chances are, you look like you are signaling a...

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Setting Goals In Life – Part 1

I don’t know many people who enjoy standing still.  Don’t get me wrong, I like to have stationary moments every once in a while.  I need those special times to reflect and find my center. Times to...

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Setting Goals in Life – Part 2

On the last episode of Moose and Squirrel, we learned that in order to move forward, whether in life or business, we have to have goals.  Big Goals.  We also learned that your goals will fall into...

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Setting Goals in Life – Part 3

Last time (Setting Goals in Life – Part 2) we discussed the dangers of Visicentric Thinking, or VT.  This type of thinking prevents goals from being reached because it limits, or outright neglects, the...

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Setting Goals in Life – Part 4

Last time, in Setting Goals in Life -Part 3, we discussed the first two steps in the guaranteed-to-succeed Focused Five.  If you apply all of these steps regularly, you will reach your goals.  Last...

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